Sibos, the international finance exhibition is the focal point of VocaLink’s marketing programme each year. The client brief was to ‘dominate’ the event. JJ secured space across all visitor touchpoints pre, during and post event (tube and taxi, trade media, online, search and inside the Vienna exhibition space) driving unprecedented levels of footfall to VocaLink’s stand where they were met by 21 x 42” plasma video wall playing a number of eye catching presentations (SEPA Direct Debit Journey, Real-Time Payments). The overall activity generated extremely high post event brand recall.